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Lucid Motors plans a mid-size electric SUV near $50,000, expanding its lineup while keeping a luxury focus. The model targets a crowded segment, uses global production, and supports a multi-vehicle platform.

Lucid’s CEO argues EV adoption slowed because automakers emphasized sustainability over specs. Comparing EVs directly to luxury gas vehicles, he says, better shows their performance, range, and everyday advantages.

Lucid doubled production in 2025 and delivered a record fourth quarter despite EV market headwinds. Strong late-year growth highlights manufacturing improvements, while Gravity and the upcoming Project Midsize will define the company’s next growth phase.