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Toyota is adding the C-HR EV and bZ Woodland to its U.S. lineup in 2026, with pricing that highlights brand confidence but raises questions about value versus Subaru rivals in an increasingly competitive EV crossover market.

The 2026 Toyota C-HR debuts as an affordable, compact EV with dual-motor all-wheel-drive, an estimated 290-mile range, modern tech, and NACS charging, with pricing under $40K for U.S. buyers.